2. Have a Strong Website Design

Many of your campaigns will be created to drive traffic to your website.  And your Internet marketing campaigns can only be effective if your site is designed to help you meet your marketing goals.  You must have a site that is appealing, functional, and created with conversions in mind.

Your website plays a key role in visitors’ opinions of your brand. When users arrive at your website, the first thing they will see is your design. If your website is old or unattractive, they will likely return to the search results. Users want a site that is modern and attractive. An old design can indicate that your brand and information are dated and unhelpful, which will lead many users to leave your site and head for a competitor’s.

Your website should be simple and clean so as not to distract from your content or overwhelm users. You should also make sure that your site reflects your company’s existing branding. You want visitors to immediately associate the site with your business and incorporating your established color scheme will help you accomplish that goal.

A clean and updated website is very important but also a mobile-friendly one is too!  The majority of your target audience has a phone and uses it to surf the Internet. If your website isn’t ready for the mobile phone (and you can find out if it is by looking at it on your phone!), you’re missing out on a lot of business.  Click here for more information on why your website should be mobile-ready.

Your website design has a huge impact on how potential customers view your business. By opting for a clean and modern design, you’ll be able to keep people on your site longer and increase the chances that they’ll eventually convert.

3. Make Sure Your Website Has Clear Navigation

Along with a great appearance, your website needs to be easy to navigate. If users struggle to find the information they want, they’ll leave — without becoming customers.

Make sure that your navigation is organized in a logical, user-friendly way. Categorizing your information in a way that’s intuitive will help people navigate your site and get closer to making a purchase.

You can improve your site’s user experience by creating a simple navigation. If you have a lot of pages, create a drop-down menu with more categories. This will make it easy for users to find specific pages within one or two clicks, which can encourage them to stay on your site and browse.

4. Your Website Should Load Quickly

No one wants to wait around for a page to load. If your website takes more than a few seconds to load, many Users will return to the search results and visit another site instead. This will lead you to miss out on potential leads for your business.

Pages that load quickly, on the other hand, will keep people on your site and engaged with your page. A few quick adjustments could be all you need to boost your site’s performance and generate more sales for your business.

5. Create a Blog for Your Website

Content plays a major role in your website’s rankings in search engine results. Your content can include a variety of things like articles, videos, and infographics — but if you’re just getting started, one of the easiest ways to use content to your advantage is to launch a blog.

You can use your blog to publish information on virtually anything your target audience would want to read about, as long as your posts are informative and helpful. Each post should focus on providing the user with value.

If you own an air conditioning business, for example, you could use your blog to publish helpful tips on maintaining your AC unit, tutorials on what to do if your AC goes out, or guides to making simple repairs. Then, when users search for that information on search engines like Google, they may come across your post.

These types of posts can serve many purposes, though the most important reason is they attract traffic to your site. Many of these users will be looking for AC-related information because they’re having an issue in their home, so they could be part of your target audience. Even if they don’t choose to contact you right away (or if they’re outside your area of service), they will remember your business in the future. Then, when they are ready to hire someone, they’ll remember your brand.

6. Write Strong Calls to Action in Your Website Copy

Do you have a page that ranked well and attracted decent amounts of traffic, but didn’t result in any leads for your business? This is a common issue for many companies. They attract traffic, but that traffic doesn’t seem to progress to other pages or translate to calls or your contact forms.

This happens simply because those companies neglect to include a call to action, or CTA, on the page. A strong CTA tells Users what to do or where to go next, and gives them direct information on how they can benefit by taking the next step.

You should have a CTA on every page and each piece of content that tells them how to get in touch. You can test different CTAs on your pages to see which generate the best results, and use that information to continuously improve your conversion rates.

When visitors know exactly what the next step is, they’ll be much more likely to take it. This means that simply adding some direction to your site could go a long way in making it a more valuable tool for your business.

Ignore this online marketing tip, and you may have Users unsure of where to go on your website.