There are many reasons why a business should have a web site and here are just a few of them:

1. You have better control of how you appear in search results:  Facebook has said they will begin to focus on their original mission which was bringing people closer together. It seems that most users have spoken, and they don’t enjoy seeing page posts and advertisements over their friend’s and families’ updates on their timelines. What does this mean for your Facebook business page? Well, likely the small percentage of your followers that are still seeing your Facebook page posts, won’t be seeing it at all in the future.
2. You have more control over tracking your results:  Facebook tracking results make it more difficult to show lead generation results that you may be getting from your Facebook business page. With a website, you have so much more access to your data and results.
3. Not everyone is a Facebook user:  44% and higher of young millennials (aged 18-29) don’t use Facebook and a majority of Gen Z will probably never use it.  It’s not just the younger crowd either.  Only 59% of the 65 and older aged group are on Facebook.  You are losing business if you search engine link goes to your Facebook page only, as those who don’t use Facebook and have to sign in to a platform they are not familiar with will go to the next link, your competitor, who has a business web site.
4. Your website is considered more credible than a Facebook page:  Studies have shown that a good website instantly adds perceived value or credibility to products and services. A study by GE Capital Research Bank revealed that 81% of shoppers do online research before making a purchase, with 60% going directly to the retailer’s website to check out various product details; such as warranty, pricing, availability, and shipping information. A standard Facebook page that looks like everyone else’s Facebook page doesn’t give anyone a good idea of what your company is about, or make it easy to find information that they might be searching for before purchasing your product or service.

If your company is ready to get a web site, give K & K Publications a call!  We can get your site up and running in as little as two to three weeks!